November 24, 2017
Aged and Disability Care service provider Multicultural Care received support from SBS Foundation in the form of airtime to help raise awareness of activities and work within the community. CEO, Dr Rosy Walia is more than happy with SBS appointing Multicultural Care as Foundation Partner for 2017-2018. Over the past few weeks Multicultural Care has been shooting its first television commercial which will be on screens towards the end of December. “It is an exciting opportunity for us, without the support of SBS we would never have been able to do a large scale project. Our entire team cannot wait to share with everyone the finished product which we will do soon” said Dr Rosy Walia.
The innovative campaign developed by Multicultural Care and shot by Art Resistance showcases a range of cultures in different environments and are based on client stories. “It engages an empathetic and engaging narrative that highlights our core values” said Dr Walia
Speaking of the key insights into the campaign Marketing and Business Development Manager Sanya Turkalj said “This campaign is all about inclusion, community and family. Multicultural Care is there to support families and carers.”
Multicultural Care has engaged Gerard O’Dwyer Best Male Actor 2009 & Don’t DisMyAbility Ambassador 2010 & 2011 to star in the TV commercial.
“We had such an amazing team of people working on this project and are grateful to Gerard and the Hills Football Association for their assistance. I believe that the Multicultural Care TV commercial will be remembered for the compelling narrative but we will let the audience judge” said Dr Walia
The television commercial will be on SBS screens thanks to the SBS Foundation towards the end of December and on all social media platforms.
Multicultural Care is a not for profit organisation providing in-home care services for the elderly and people with disability. More information and contact details can be found at www.multiculturalcare.com.au.
Media contact: 029718 6199
Marketing & Business Development Manager